Based in Birmingham, AL — Built for Anyone

Small Business Websites That Drive Real Results — Anywhere

Hand-coded, lightning-fast websites built to convert visitors into paying customers. Based in Birmingham, AL with 20+ years of experience — working with small businesses locally and across the country.

Hand-Coded
A+ Page Speed
Mobile-First
24/7 Support

Quick Pricing Estimate

$150/mo
Starting price · 6-month minimum
6–10 page custom website
Hosting & domain included
Unlimited edits
On-page SEO
24/7 customer support
Start Your Project
20+ Years Experience
5.0 ★ Average Rating
24/7 Customer Support
A+ Google Page Speed
Jim Schaeffer and his family
Ridgeway Web Ridgeway Web Ridgeway Web
📍 Birmingham, AL 35213
About Ridgeway Web

Your Local Birmingham Web Design Expert

Hi, I'm Jim — a web designer with over 20 years of website building experience, based in Birmingham, AL. I've been crafting websites since before page builders existed, which means I've always done things the right way: by hand, in clean code. In 2023, I turned that passion into Ridgeway Web full-time, combining two decades of web expertise with 13 years as a high school choir director — which taught me precision, creativity, and the value of genuine relationships.

I work with small businesses in Birmingham and across the country. Whether you're around the corner or across the country, all communication is handled seamlessly via phone, email, or video call — and you always work directly with me.

Hand-Coded, Not Template-Built

Custom code means faster sites, better SEO, and full flexibility — unlike WordPress or Squarespace.

Locally Rooted in Birmingham, AL

I understand the Birmingham market. I live here, work here, and know what local customers are searching for.

Mobile-First Design

Over 60% of local searches happen on mobile. Every site I build looks and performs perfectly on every device.

Personalized, Direct Service

You work with me directly — never handed off to a junior team member. I'm reachable 24/7 and treat your business like my own.

Let's Work Together →
Our Services

Everything Your Small Business Needs Online

From hand-coded websites to full digital marketing campaigns — designed to grow your business whether you're in Birmingham, AL or anywhere in the country.

Website Design & Development

Hand-coded websites built for speed, conversions, and local search visibility. Custom-designed for your Birmingham business — no templates, no shortcuts.

Mobile-first, fully responsive
A+ Google PageSpeed scores
5–10+ page sites available
Custom brand integration

Google Business Profile Optimization

Your GBP is often the first thing Birmingham customers see. We optimize it so you show up in the Google Maps 3-pack for local searches.

Complete profile setup
Photo & post management
Review strategy
Local pack ranking

Search Engine Optimization (SEO)

Dominate local search in Birmingham and surrounding areas. We target the exact keywords Birmingham customers use to find businesses like yours.

Local SEO for Birmingham, AL
Keyword research & strategy
On-page & technical SEO
Google Analytics setup

Google & Meta Ads

Get immediate visibility in front of Birmingham-area customers who are actively searching for your products or services right now.

Google Search & Display Ads
Facebook & Instagram Ads
Advanced local targeting
Conversion tracking

Social Media Management

Build a loyal following and stay top-of-mind with Birmingham customers through consistent, on-brand social media content.

Content creation & scheduling
Platform strategy
Community growth
Monthly analytics reviews

E-Commerce Solutions

Launch or upgrade your Birmingham online store with a fast, secure, conversion-optimized e-commerce website on any major platform.

Shopify, WooCommerce & Magento
Secure payment gateways
Product page optimization
Mobile checkout optimization
Transparent Pricing

Built for Growth. Priced for Reality.

No hidden fees, no surprises. Choose the plan that fits your budget and goals.

Monthly Plans

Standard
$150/mo
6-month minimum · Perfect for most small businesses
5-page custom website
Hosting included
Unlimited edits
On-page SEO included
24/7 support
Corporate
$275/mo
6-month minimum · For established businesses
6–10 page custom website
Hosting included
Unlimited edits
Enhanced SEO strategy
Priority 24/7 support

One-Time (Lump Sum)

Standard
$2,750
One-time payment · Own it outright
6–10 page custom website
On-page SEO included
Mobile responsive
A+ PageSpeed score
Full ownership
Corporate
$4,750
One-time payment · Premium everything
10+ page hand-coded site
Enhanced SEO strategy
Blog integration
Priority support
Full ownership

Not sure which plan is right for you? I'll help you decide — free consultation, no pressure.

Get a Free Consultation →
Our Work

Websites Built for Real Businesses

A sample of hand-coded websites we've delivered for clients across the Birmingham metro area and beyond.

Triavision
Healthcare

TriaVision

triavision.com ↗
Good Labor Jobs
Employment

Good Labor Jobs

goodlaborjobs.com ↗
DAK's Spices
E-Commerce

DAK's Spices

daksspices.com ↗
Murphy for Senate
Political

Murphy for Senate

murphyforsenate.com ↗
Big Time Lawn
Landscaping

Big Time Lawn

bigtimelawn.com ↗
Alabama Pool Company
Pool Services

Alabama Pool Company

alabamapoolcompany.com ↗
Oak Mountain Realty Group
Real Estate

Oak Mountain Realty Group

oakmountainrealtygroup.com ↗
Easy Access Dumpsters
Junk Removal

Easy Access Dumpsters

easyaccessdumpsters.com ↗
Client Reviews

What Business Owners Are Saying

Don't take our word for it — hear from real clients who've grown their businesses with Ridgeway Web.

"Ridgeway Web came highly recommended to me and Jim definitely over-delivered with the website he built for one of my clients. The design and functionality are sleek and the site looks better than any other website in my client's competitive landscape. Not only was I thrilled with the results, but my client was too. I only wish I could give him more than 5 stars!"

Lauren Ward
Lauren Ward
Murphy for Senate

"From day one, Jim was attentive to the needs of our company and spent countless hours listening to our ideas and building the website we needed. He continues to build and maintain our site to be the best in our industry. We give Jim a lot of the credit for making our first year in business a success. We couldn't be more pleased to have Ridgeway Web as an intricate part of our business!"

Michele Hawkins
Michele Hawkins
Verified Google Review

"Having a blog integrated into my website was essential for building my brand and engaging with my audience. Ridgeway Web made the process seamless and straightforward. They not only created a beautiful blog design but also provided me with the tools and guidance to create and publish high-quality content regularly."

Matt Davidson
Matt Davidson
Birmingham Outdoors

"Ridgeway Web has been an outstanding partner with Chattahoochee Realty Group and enhancing our online presence. Jim has been quick to respond and always very professional in everything he has done. We would highly recommend Ridgeway Web if you are exploring his services."

John Adams Gray
John Adams Gray
Chattahoochee Realty Group
Service Area

Local Roots. National Reach.

Based in Birmingham, AL — I work with small businesses in person across the metro area, and remotely with clients all across the country. Distance is never a barrier.

Birmingham
Hoover
Mountain Brook
Vestavia Hills
Homewood
Trussville
Pelham
Alabaster
Chelsea
Irondale
Nationwide 🇺🇸
Remote-Friendly

All communication can be done via phone, email, or video call — whatever works for you

FAQ

Frequently Asked Questions

Everything Birmingham business owners ask before getting started.

Most websites are completed within 1 week depending on complexity and how quickly you provide content (text, photos, etc.). I keep you updated throughout and won't launch until you're 100% satisfied with the result.
Page builders like WordPress, Wix, and Squarespace add enormous amounts of unnecessary code, which slows your site down considerably. Slow sites rank lower on Google and lose impatient visitors. Hand-coded websites are lean, fast, and precisely built for your brand — giving you a real competitive advantage in local search results.
Monthly plans start at $150/month (6-month minimum) and include hosting, unlimited edits, and 24/7 support. If you prefer to own your site outright, lump-sum options start at $2,750. Both include custom design and on-page SEO. Contact me for a free, no-obligation quote tailored to your specific project.
Local SEO means optimizing your website and Google Business Profile so you show up when customers in Birmingham, Hoover, Mountain Brook, or wherever you operate search for your services. It includes targeted keywords, local business schema markup, consistent NAP (name/address/phone) data, and Google Maps optimization. For service-area businesses, local SEO is often the highest-ROI marketing investment you can make.
Absolutely. Monthly plan clients get unlimited edits and 24/7 support included. Lump-sum clients can purchase a support package or reach out on an as-needed basis. I'm always reachable and take pride in fast response times — you'll never feel like you're waiting on hold with a big faceless agency.
Yes! While I'm based in Birmingham and specialize in the local Alabama market, I work with businesses across the state and nationally on a remote basis. All communication can be handled via phone, email, or video call — whatever works best for you.

Ready to Grow Your Business Online?

Get a free, no-obligation quote today. Based in Birmingham — working with businesses everywhere. I'll review your online presence and show you exactly where you're leaving money on the table.

Get My Free Quote →
Get In Touch

Let's Build Something Great Together

Reach out for a free consultation. I'll take a look at your current online presence and give you honest, actionable advice — no sales pressure, ever.

Response Time
Within 24 hours · Usually same day

Request Your Free Quote

Tell me about your project and I'll get back to you within 24 hours.

🔒 Your info is never shared. I'll respond within 24 hours.